When it comes to sales events, Black Friday and Amazon Prime Day are the biggest and the best. Read more: Everything you need to know about Amazon Spring Sale 2023Īmazon Prime Day vs Black Friday: Should you wait? To help you prepare well ahead of time, we’ve answered all your burning questions here, from what is it and when it might be, to the best tips for securing a bargain – as well as the best pre-Prime Day deals to shop now.

With 2022 being the biggest year yet for the sale, the stakes are high for Prime Day 2023.

As for 2022, it returned to its usual July slot, but the dates for this year’s sale remain under wraps. In 2020, the sale was held in October (due to the pandemic), while in 2021 it took place in June, owing to the impact of the Olympics. Though typically held in July, the retailer has veered off track in recent years. So, whether you’re looking to replace your mattress, save on a cordless vacuum, invest in a coffee machine or stock up on your favourite skincare, the two-day sale has you covered. As for Amazon Prime Day though, it debuted in 2015 as a celebration of the online giant’s 20th birthday, Prime Day has since evolved into a major shopping event each year, with the sale lasting a full 48 hours, spanning tech, beauty, appliances, fashion, gaming and more.

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